Editorial Policy - SmarTrike

Editorial Policy

At smarTrike, our editorial team comprises knowledgeable content researchers, expert writers, skilled editors, and experienced fact-checkers.

We are committed to providing informative and educational content for parents and caregivers on a wide range of child-centred topics. We explore what's best for their developmental stages, how to keep them active and engaged, and the toys and equipment that can help their physical, cognitive, and social well-being.

Our objective is to deliver practical advice, expert tips, and other valuable insights that are accurate, up-to-date, and reliable. To achieve these aims, we have created this policy to outline our guiding principles and systematic editorial process.

Editorial Principles

These principles represent the values and standards that direct our entire content creation process from topic research to review and publication.


We strive to create and deliver top-quality content that is of an exceptional standard. To meet these expectations, we use a multitiered editorial process of research, writing, editing, fact-checking, and regular updating.

In addition, we closely screen and vet every editorial team member who needs to demonstrate the required level of excellence. Our writers are qualified child development specialists, and our editors and fact-checkers have a keen eye for detail.


In our pursuit of quality content, we also strive for accuracy and reliability. We require our writers to not only have the necessary knowledge and experience but to conduct research and use credible sources of information to support their claims.

Our editors carefully review each post to ensure it is grammatically and structurally error-free. Dedicated fact-checkers verify and validate the writer's sources and claims to ensure they are factually correct.


A further component of accurate content is to ensure it is objective and not influenced by commercial interests and personal or professional biases. Editorial staff need to report any potential conflict of interest before they work on a particular post to ensure the integrity of our content.


We strive to deliver content that reflects diverse perspectives, backgrounds, and experiences. We want our content to promote inclusivity while avoiding stereotypes and biases. Our content must represent the range of voices we find in our diverse world.


An important part of inclusivity is ensuring that our content is readily accessible to all readers. Insights must be quick and easy to read, understand, and implement.

We are mindful of using simple, everyday language that people are familiar with. We avoid unnecessary jargon and provide explanations or real-life examples for more complicated concepts.


The relevance of our content is another fundamental principle. Every post must be purposeful and add real value to readers' lives. Content researchers explore our audience's interests, challenges, and needs and use these findings to determine what information writers need to include in their posts.

Finally, we keep up with the latest news, developments, and research in child development, toys, and outdoor activity for children. We periodically update our content to make sure that it remains current, accurate, and relevant.

Editorial Process

Based on these principles and standards, we created an organised editorial process. It is a flexible procedure that we continually assess and adjust to improve efficiency and content quality. The editorial process encompasses the following stages:

Creating and Allocating Content Briefs

Our dedicated content researchers thoroughly investigate the main topic of each post. Using these findings, they decide on what information is needed to fully answer readers' queries and how best to present it.

They then create content briefs to convey this information to writers to give them a clear understanding of what subtopics to write about, the structure of the post, and any other necessary details.

We carefully choose which writer to assign to each post and consider their personal and professional experience and areas of expertise.

Writing and Sourcing

Equipped with the content brief, our specialist writers investigate the topic further. To create the content, writers draw on their research findings, training, and experience.

Following our strict anti-plagiarism policy, they acknowledge all the sources that directly and indirectly contribute to their content. Crediting our sources also enables readers to explore the topic further if they are interested.

Editing and Proofreading

Our editors closely review and proofread each blog post or article once the writer finishes it. They examine the post as a whole in terms of its content, structure, clarity, and conciseness. Editors also carefully review the finer details, like grammar and punctuation. Lastly, they ensure that the writer has met all the content brief's requirements and fulfilled its main objectives.


Before we publish a post, our fact-checkers do a final review of it. They confirm the sources of information and validate facts and claims to ensure that the content is accurate and credible before we publish it on smarTrike's website.

Updating and Amending

We regularly reassess our content after publication. We may add, modify, or remove certain information to keep up with the latest developments, news, and research on various aspects of children's growth and the role of developmental toys.

Editors may also make corrections to address any mistakes we weren't aware of at the time of publication. In this light, we appreciate reader feedback. If you come across any errors, inconsistencies, or omissions, please let us know by visiting our contact page or emailing help@smartrike.com.

Our posts may include links to third-party websites and resources; however, smarTrike doesn't necessarily share their viewpoints or opinions. We don't endorse them or take responsibility for third parties' accuracy, reliability, and content.

We recommend that readers conduct their own research and practice due diligence to assess external websites. In particular, you should always familiarise yourself with any external website's terms and conditions, privacy policies, and other guidelines.

Terms of Use

Use of Content

You may use our content for personal and non-commercial use only. Without our prior written permission, you may not reproduce, republish, or distribute our content for commercial purposes.


The editorial team provides our posts "as is" without any warranties or guarantees. While we always strive to deliver error-free insights and advice, we can't guarantee the accuracy, reliability, completeness, or timeliness of our information. Readers should always verify that information is credible and trustworthy before relying on it.

smarTrike's content is for informational purposes only. Readers shouldn't regard our recommendations, suggestions, and information as professional or expert advice. We strongly recommend readers consult a trained child development specialist, educator, psychologist, healthcare practitioner, or other relevant professionals.


smartTrike will not be liable for any direct, indirect, incidental, or special damages, loss, harm, injury, illness, or other consequence resulting from the use of our website or content.

By using our content, you agree to the above terms and conditions and acknowledge that you use the information at your own risk.

Contact Us

If you have any queries or comments about these Terms of Use or any other aspect of our editorial policy, please get in touch with us. You can fill out a form on our contact page or send an email to help@smartrike.com.